Iran Prison Project
I immersed myself in firsthand testimonies and built dozens of empathy maps and synthesized data from Iranian political prisoners to build the research foundation for this award-winning interactive experience.
158 million PR impressions overnight, and thousands new testimonies arrived in response to the project.
The experience used AI to render what survivors described, turning testimony into something you can walk through.
AI Knowledge Assistant
Designed an AI support assistant that reduced helpdesk volume for routine queries by teaching users how to ask better questions.
Telecom Experience Audit
Heuristic audit of a Fortune 500 telecom platform that mapped three user flows and delivered a prioritized strategic roadmap to leadership.
Onboarding Experience
Redesigned a Fortune 100 onboarding flow with a systems-level inbox fix increasing completion by 20% and cutting time-to-task by 50%.